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Iveco
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Brand: Iveco

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Iveco The history of


Iveco was incorporated on 1 January 1975, with the merger of five different brands: Fiat Veicoli Industriali (with headquarters in Turin, Italy), OM (Brescia, Italy), Lancia Veicoli Speciali (Italy), Unic (France) and Magirus-Deutz (Germany). Following the merger, the newly founded Iveco began rationalizing its product range, manufacturing plants and sales network, while keeping the original brands. From 1975 to 1979, the Iveco range included 200 basic models and 600 versions spanning from 2.7 tons of GVW for a light vehicle to over 40 tons for heavy vehicles, as well as buses and engines. In 1977 the light to medium-weight Iveco Zeta range was introduced, replacing the twenty-year-old OM Lupetto. In 1978 Iveco launched the first product in the range of light vehicles branded Iveco, the Daily. In 1980 Iveco built the first turbo diesel engine for heavy industrial vehicles. In this decade the corporate strategy was heavily oriented towards brand promotion and led to the sponsorship of sports events, such as the 1980 Olympic Games in Moscow, the Davis Cup in 1982, the Jacques Cousteau expeditions in the Amazon basin in 1983 and the Raid Pigafetta, during which the Iveco-Fiat 75 PC 4x4 was first to make a full circle of the globe. Two new divisions were also formed: bus diesel engines and firefighting vehicles. In 1984 Iveco launched the TurboStar. In 1985 Iveco made the first light diesel engine with direct injection. In 1989 the first diesel engine with EGR to reduce polluting emissions compatible. In the 1990s, the EuroCargo, EuroTech, EuroTrakker and EuroStar vehicles represented a total facelift for the range. The EuroCargo and the EuroTech were named "Truck of the Year"" in 1992 and 1993 respectively and, for the first time. In 1992, Iveco took over the primary constructor of industrial vehicles in . In 1998 Cursor 8 was launched, followed the next year by Cursor 10, the first diesel engine with a variable geometry turbine. In 2004 Iveco Motors brand was born. At the end of 2004, the agreement was reached between Iveco and the Chinese company Saic (Shanghai Automotive Industry Corporation). In 2006 Iveco sponsored the Winter Olympic Games in Turin with a fleet of 1,200 Iveco Irisbus buses. The year after, Iveco became sponsor of the All Blacks, New Zealand's rugby team. In 2009 Iveco became the Trucks and Commercial Vehicle Supplier for the Moto GP. On 1 January 2011, Fiat Industrial was formed, incorporating CNH, Iveco and FPT Industrial. In September of the same year, the Fiat Industrial Village was inaugurated in Turin, a multipurpose centre belonging to Fiat Industrial and created for the sales, assistance and product presentation for the Iveco, New Holland and FPT Industrial brands. On 15 January 2012, Iveco won the 33rd edition of the Dakar rally with the Petronas De Rooy team and the Dutch driver Gerard De Rooy, behind the wheel of an Iveco Powerstar. Among the technological innovations exceed the electric wheel hub motors, electric plug-in system and Adaptive indirect LED lightings."
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