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Mazda The history of


Mazda began as the Toyo Cork Kogyo Co., Ltd, founded in Hiroshima, in 1920. In 1931 Toyo Kogyo moved from manufacturing machine tools to vehicles with the introduction of the Mazda-Goautorickshaw. The company formally adopted the Mazda name in 1984, though every automobile sold from the beginning bore that name. The Mazda R360 was introduced in 1960, followed by the Mazda Carol in 1962. The company formed a business relationship with German company NSU, and began with the limited-production Cosmo Sport of 1967 and continuing to the present day with the Pro Mazda Championship, Mazda has become the sole manufacturer of Wankel-type engines for the automotive market mainly by way of attrition Mazda rapidly began to export its vehicles. Both piston-powered and rotary-powered models made their way around the world. In 1970, Mazda formally entered the American market (Mazda North American Operations) and was very successful there. Mazda's rotary success continued until the onset of the 1973 oil crisis. The relatively thirsty rotary-powered models began to fall out of favor. Toyo Kogyo was on the verge of bankruptcy and was only saved through the intervention of Sumitomo keiretsu group, namely Sumitomo Bank, and the companies subcontractors and distributors. It continued to produce a variety of four-cylinder models throughout the 1970s. Mazda refocused its efforts and made the rotary engine a choice for the sporting motorist rather than a mainstream powerplant. Starting with the lightweight RX-7 in 1978 and continuing with the modern RX-8, Mazda has continued its dedication to this unique powerplant. This switch in focus also resulted in the development of another lightweight sports car, the piston-powered Mazda Roadster (perhaps better known by its worldwide names as the MX-5 or Miata), inspired by the concept 'jinba ittai'. From 1979 to 2010, Mazda had a partnership with the Ford Motor Company. The cooperation had begun in 1971 when the Mazda B-Series spawned a Ford Courier variant for North America. Mazda introduced the first Miller cycle engine for automotive use in the Millenia luxury sedan of 1995. The company has recently introduced a much smaller Miller-cycle four-cylinder engine for use in its Demio starting in 2008. In May 2015, the company signed an agreement with Toyota to form a "long-term partnership"", that would, among others, see Mazda supply Toyota with fuel-efficient SkyActiv gasoline and diesel engine technology, in exchange for hydrogen fuel cell systems."
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